Normcore UK style
There has been a buzzword that has taken over the internet this week and that word is #normcore (hashtag optional.) A style which surprise surprise has originated in the land of preppy dressing, although the British version of this trend is very much wet weekend in the Lake District. Picture in your minds eye, Julia Bradbury and John Craven on Countryfile, and there you go ladies and gentleman is this trend at its core essence.
The whole style concept is bringing me out in hives, possibly exacerbated by my impending 15 year high school reunion in a few weeks. It was the style worn by a certain type of dork, white and privileged in my high school, the girls with the well to do parents, the children of doctors and teachers. Unbranded badly fitted jeans, teamed with equally badly fitted Regatta waterproof jackets, fugly knitwear, and hiking boots.
Due to mainly having a diet of hand me downs I looked somewhere between an extra in a Janet Jackson Rhythm Nation video and leaving a rave, leather jackets, bottle green MA-1 flight jacket, Naf Naf knitwear, Red or Dead t-shirts, lycra cycling shorts, Kickers footwear. Trying to make a style statement on a usual budget of zero. Save being able to buy a few pieces now and again, and having a mum who was convinced branded trainers lasted longer then their Hi-Tec/Nicks counterparts. So I was lucky to have the must haves over the years from Travel Fox, Reebok Pumps, sleek black Nikes.
Now an entire sub section of a generation is dressing like Saffron Monsoon via Blustons of Kentish Town in some sort of sheeple sartorial appropriation. It could be argued that this is the next logical step from the blandification of music, from Mumford and Sons to Haim.
Over the past four years or so there has been a couple of music movements which have had their distinct style blended into the mainstrream, from Witch House, to Seapunk and Vaporwave. But how can the mainstream become the mainstream?? Surely that is just a paradox.
After LFW I was convinced that the industry was about to implode, with Anna Wintour sitting second row at Valentino this season, and now normcore. Maybe, just maybe that is going to happen. So best prepare for the black hole and to be sucked into another fashion dimension.